Behavior Change Strategy is not as easy behavior support. The Artefact Group has created a free set of cards for inspiration, when designing for behavior change. They are nice and clean and visually appealing.
[…] The set is divided into five thematic sections, each featuring strategies and examples that will help you understand why the strategies are effective, and prompt you to think through how they might be used.
- Make it personal: The persuasive power of “me” and “my” (cards 1– 6)
- Tip the scales: How perceptions of losses and gains influence our choices (cards 7– 13)
- Craft the journey: Why the entire experience matters (cards 14 – 17)
- Set up the options: Setting the stage for the desired decision (cards 18 – 21)
- Keep it simple: Avoiding undesirable outcomes (cards 22 – 23)
These cards should be considered a starting point, to help you think through strategies and brainstorm new ideas you may not have previously considered. Keep in mind that any given strategy, on its own, is unlikely to be a silver bullet. And while some of these strategies may work in the short term, they don’t necessarily guarantee long-term success. At the end of the day, the only way to make sure that what you’re designing has the outcome you desire is to test it with real people. […]
Get your deck of behavior change strategy cards here: http://www.artefactgroup.com/content/tool/behavior-change-strategy-cards/